Work

Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0363-4

Authors: Sara Leroi-Werelds, Sandra Streukens, Michael K. Brady, Gilbert Swinnen

Institutions: Hasselt University, Florida State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1965996094

FWCI: 23.6

Cites: 99

Cited by: 267

Related to: 9