Work

Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects

Year: 2001

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420110401838

Author: Keith S. Coulter

Institution: Clark University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966016807

FWCI: 3.159

Cites: 36

Cited by: 48

Related to: 10