Work

An organizational communication‐based model of individual customer orientation of nonmarketing members of a firm

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254032000171609

Authors: Daniel J. Goebel, Greg W. Marshall, William B. Locander

Institutions: Illinois State University, Rollins College, University of South Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966059341

FWCI: 1.24

Cites:

Cited by: 18

Related to: 10