Work

The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

DOI: 10.1057/jmm.2009.33

Authors: Shahriar Azizi, Sedigheh Ansari Movahed, Maryam Haghighi Khah

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966059370

FWCI: 0.784

Cites: 15

Cited by: 35

Related to: 10