Work

Historical Research in the Journal of Macromarketing , 1981–2005

Year: 2006

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146706290922

Authors: D. G. Brian Jones, Eric H. Shaw

Institutions: Quinnipiac University, Florida Atlantic University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966068464

FWCI: 7.04

Cites: 104

Cited by: 43

Related to: 10