Work

Marketing Planning Best Practice

Year: 2001

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347012863871

Author: Sally Dibb

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966387133

FWCI:

Cites:

Cited by: 9

Related to: 10