Work

A typology of customer lifetime values in buyer–seller relationships

Year: 2007

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540701726819

Author: Ellen Roemer

Institution: University of Bradford

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966431402

FWCI:

Cites: 29

Cited by: 11

Related to: 10