Work

Financial Service Strategies: Neglected Niches

Year: 1992

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652329210012131

Authors: P. Robert Philp, Paula J. Haynes, Marilyn M. Helms

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966541018

FWCI: 2.822

Cites: 6

Cited by: 22

Related to: 10