Work

The economics of quality-equivalent store brands

Year: 2006

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2005.09.008

Authors: David A. Soberman, Philip M. Parker

Institution: INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1966697462

FWCI: 9.387

Cites: 38

Cited by: 123

Related to: 10