Work

Les facteurs d'attachement du consommateur à la marque

Year: 2001

Type: dissertation

Author: Benoît Heilbrunn

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W196693893

Cites:

Cited by: 12

Related to: 10