Work

Database marketing and its measurements of success

Year: 1994

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000080210

Authors: Paul Wang, Ted Splegel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967097098

FWCI: 5.684

Cites:

Cited by: 62

Related to: 10