Work

A Cultural Approach to Branding in the Global Marketplace

Year: 2008

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.16.4.86

Authors: Julien Cayla, Eric J. Arnould

Institutions: UNSW Sydney, University of Wyoming

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967228141

FWCI: 19.01

Cites: 139

Cited by: 301

Related to: 10