Work

Customer Channel Migration

Year: 2008

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.45.1.60

Authors: Asim Ansari, Carl F Mela, Scott A Neslin

Institution: Dartmouth College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967228352

FWCI: 72.75

Cites: 172

Cited by: 607

Related to: 9