Work

Consumer Attitudes Toward Advertising in Bulgaria and Romania

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Euromarketing

DOI: 10.1080/10496480802134662

Authors: Marin Marinov, Dan Petrovici, Svetla Marinova

Institutions: University of Gloucestershire, University of Kent, University of Birmingham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967271376

FWCI: 0.847

Cites: 48

Cited by: 7

Related to: 10