Work

An Update of Real-World TV Advertising Tests

Year: 2009

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849909090291

Authors: Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati

Institutions: University of Houston, University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967365502

FWCI: 3.107

Cites: 5

Cited by: 19

Related to: 10