Work

Business applications of data mining

Year: 2002

Type: article

Source: Communications of the ACM

DOI: 10.1145/545151.545178

Authors: Chidanand Apte, Bing Liu, Edwin P. D. Pednault, Padhraic Smyth

Institutions: IBM Research - Thomas J. Watson Research Center, University of Illinois Chicago, University of California, Irvine

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967370800

FWCI: 25.08

Cites: 5

Cited by: 174

Related to: 10