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Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Year: 2011

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.10.0140

Authors: Nicole Koschate-Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte

Institutions: Friedrich-Alexander-Universität Erlangen-Nürnberg, University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967384768

FWCI: 23.71

Cites: 86

Cited by: 335

Related to: 10