Work

Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495142.2014.899811

Authors: Yong Jae Ko, Yu Kyoum Kim

Institutions: University of Florida, Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967403668

FWCI: 3.205

Cites: 90

Cited by: 29

Related to: 10