Work

Institutional Advertising in Higher Education

Year: 2000

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v09n04_03

Author: Bart Kittle

Institution: Youngstown State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1967421495

FWCI: 2.49

Cites: 16

Cited by: 32

Related to: 10