Work

Contemporary marketing practice: theoretical propositions and practical implications

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410559051

Authors: Adam Lindgreen, Roger Palmer, Joëlle Vanhamme

Institutions: Eindhoven University of Technology, Cranfield University, Erasmus University Rotterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967484394

FWCI: 4.963

Cites: 55

Cited by: 63

Related to: 10