Work

Building Brand Image Through Event Sponsorship: The Role of Image Transfer

Year: 1999

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1999.10673595

Authors: Kevin P. Gwinner, John Eaton

Institution: Kansas State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967514648

FWCI: 8.294

Cites: 40

Cited by: 1,043

Related to: 10