Work

Promotion and marketing communications in the information marketplace

Year: 1998

Type: article

Source: Library Review

DOI: 10.1108/00242539810239543

Author: Jennifer Rowley

Institution: Edge Hill University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967529260

FWCI: 3.182

Cites: 5

Cited by: 125

Related to: 10