Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
Year: 2010
Type: article
Source: Journal of Global Marketing
Author: Leila Hamzaoui-Essoussi
Institutions: University of Ottawa, Telfer School of Management
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1967549280