Work

Evaluating Event Marketing: Experience or Outcome?

Year: 2009

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496490902892580

Author: Emma H. Wood

Institution: Leeds Beckett University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967549787

FWCI: 3.111

Cites: 31

Cited by: 82

Related to: 10