Work

An empirical comparison of consumer-based measures of brand equity

Year: 1996

Type: article

Source: Marketing Letters

DOI: 10.1007/bf00435740

Authors: Manoj K. Agarwal, Vithala R. Rao

Institutions: Binghamton University, Cornell University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967603357

FWCI: 3.6

Cites: 19

Cited by: 466

Related to: 10