Work

Extending the understanding of professional team brand equity to the global marketplace

Year: 2007

Type: article

Source: International Journal of Sport Management and Marketing

DOI: 10.1504/ijsmm.2008.015961

Authors: Anthony K. Kerr, James M. Gladden

Institution: University of Technology Sydney

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967680928

FWCI: 8.264

Cites: 26

Cited by: 119

Related to: 10