Work

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2013.08.005

Authors: Ying-Feng Kuo, Lien-Hui Feng

Institution: National University of Kaohsiung

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W1967732677

FWCI: 25.03

Cites: 60

Cited by: 336

Related to: 10