Work

On the Heterogeneity of Demand

Year: 1998

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379803500308

Authors: Greg M. Allenby, Neeraj Arora, James L. Ginter

Institutions: The Ohio State University, Virginia Tech

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967795958

FWCI: 31.6

Cites: 15

Cited by: 268

Related to: 10