Work

Persuasibility and the Self – Investigating Heterogeneity among Consumers

Year: 2013

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2013.02.004

Authors: Monika Koller, Arne Floh, Alexander Zauner, Thomas Rusch

Institutions: Universität Innsbruck, Management Center Innsbruck, University of Surrey, Vienna University of Economics and Business

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967809075

FWCI: 2.202

Cites: 68

Cited by: 7

Related to: 10