Work

The Marketing Mix: Time for Reconceptualization

Year: 1989

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/027347538901100212

Author: Gordon C. Bruner

Institution: Southern Illinois University Carbondale

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967835237

FWCI:

Cites: 17

Cited by: 47

Related to: 10