Work

Pop-up-Stores im Modebereich – Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration

Year: 2012

Type: article

Source: Marketing Review St Gallen

DOI: 10.1365/s11621-012-0162-1

Authors: Carsten Baumgarth, Olga Louisa Kastner

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1967911602

FWCI: 12.77

Cites: 25

Cited by: 26

Related to: 10