Work

Stealth Marketing: How to Reach Consumers Surreptitiously

Year: 2004

Type: article

Source: California Management Review

DOI: 10.2307/41166272

Authors: Andrew M. Kaikati, Jack G. Kaikati

Institutions: Saint Louis University, Southern Illinois University Edwardsville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967955521

FWCI: 20.6

Cites: 6

Cited by: 318

Related to: 10