Work

Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420610712801

Authors: Kurt Matzler, Sonja Bidmon, Sonja Grabner‐Kräuter

Institutions: Johannes Kepler University of Linz, University of Klagenfurt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1967988018

FWCI: 12.87

Cites: 41

Cited by: 251

Related to: 10