The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses
Year: 2012
Type: article
Study design: Observational Study
Source: Corporate Reputation Review
DOI: 10.1057/crr.2012.5
Authors: Sertaç Çifci, Akın Koçak
Institutions: Bolu Abant İzzet Baysal University, Ankara University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1968005914