Work

Consumer-Based Brand Equity: A Cross-Cultural Perspective

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2012.696462

Authors: Myria Ioannou, Olga Rusu

Institution: European University Cyprus

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968022781

FWCI: 2.733

Cites: 40

Cited by: 15

Related to: 10