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A new approach to market segmentation

Year: 1977

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(77)90088-x

Author: Paul E. Green

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1968032275

FWCI: 17.96

Cites: 3

Cited by: 199

Related to: 10