Work

Advertising in China: Viability and Structure

Year: 1990

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569010140679

Author: Lauren A. Swanson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968037704

FWCI: 1.37

Cites: 4

Cited by: 22

Related to: 10