Work

Measuring Dynamic Marketing Mix Interactions Using Translog Functions

Year: 1982

Type: article

Source: The Journal of Business

DOI: 10.1086/296173

Authors: Harsharanjeet S. Jagpal, Ephraim F. Sudit, Hrishikesh D. Vinod

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968046663

FWCI: 5.535

Cites: 16

Cited by: 10

Related to: 10