Work

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Year: 1994

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209408

Authors: Bernd H. Schmitt, Yigang Pan, Nader T. Tavassoli

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968131083

FWCI: 7.105

Cites: 31

Cited by: 225

Related to: 10