Work

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude

Year: 2014

Type: article

Source: Internet Research

DOI: 10.1108/intr-09-2012-0189

Authors: Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, Maxwell K. Hsu

Institutions: National Taipei University of Technology, Tatung University, University of Wisconsin–Whitewater

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W1968145248

FWCI: 5.343

Cites: 84

Cited by: 27

Related to: 10