Work

Long-term Profit Impact Of Integrated Marketing Communications Program

Year: 2004

Type: article

Source: Review of Marketing Science

DOI: 10.2202/1546-5616.1014

Authors: Kalyan Raman, Prasad A. Naik

Institutions: Loughborough University, University of California, Davis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968196253

FWCI: 4.948

Cites: 19

Cited by: 52

Related to: 10