Work

Giving and getting gift cards

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761211237344

Authors: Erhard K. Valentin, Anthony T. Allred

Institution: Weber State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968359782

FWCI: 4.561

Cites: 30

Cited by: 18

Related to: 10