Work

Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts

Year: 2014

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570714533475

Authors: Annie Stéphanie Banikema, Dominique Roux

Institutions: Laboratoire en Innovation, Technologies, Economie et Management, Université Paris-Sud, RITM Research Center in Economics & Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Agence Nationale de la Recherche

OpenAlex ID: W1968408560

FWCI: 4.265

Cites: 105

Cited by: 20

Related to: 10