Work

How to increase menu prices without alienating your customers

Year: 2005

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/09596110510620636

Authors: Stowe Shoemaker, Mary Dawson, Wade Johnson

Institution: University of Houston

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968543577

FWCI: 1.274

Cites: 14

Cited by: 34

Related to: 10