Work

The Marketing Audit and Organizational Performance: An Empirical Profiling

Year: 2008

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679160406

Authors: Mehdi Taghian, Robin N. Shaw

Institution: Deakin University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968551177

FWCI: 4.355

Cites: 36

Cited by: 34

Related to: 10