Work

Brand names and global positioning

Year: 2011

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501111138536

Authors: Ashok Ranchhod, Călin Gurău, Ebi Marandi

Institutions: Mudra Institute of Communications Ahmedabad, MBS School of Business, University of the West of England

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968569387

FWCI: 2.777

Cites: 52

Cited by: 12

Related to: 10