Work

The Effect of Loss Leader Pricing on Restaurant Menus' Product Portfolio Analysis

Year: 2007

Type: article

Source: Journal of Foodservice Business Research

DOI: 10.1300/j369v09n01_03

Authors: Eli Cohen, Richard Ghiselli, Zvi Schwartz

Institutions: Ben-Gurion University of the Negev, Purdue University West Lafayette, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968606986

FWCI: 1.182

Cites: 31

Cited by: 21

Related to: 10