Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products
Year: 2015
Type: article
Source: British Food Journal
Authors: Abhilash Ponnam, Sreejesh S, M.S. Balaji
Institutions: ICFAI Foundation for Higher Education, Taylor's University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Zero hunger
Open Access status: closed
OpenAlex ID: W1968636595