Work

Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II's Diamond Jubilee (1952–2012)

Year: 2011

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.21

Author: John M T Balmer

Institution: Brunel University of London

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968666558

FWCI: 11.13

Cites: 96

Cited by: 69

Related to: 10