Work

Arousal, Memory, and Impression-formation Effects of Animation Speed in Web Advertising

Year: 2004

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2004.10639152

Authors: S. Shyam Sundar, Sriram Kalyanaraman

Institutions: Pennsylvania State University, University of North Carolina at Chapel Hill

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1968673216

FWCI: 24.81

Cites: 19

Cited by: 251

Related to: 10